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The BLOOM philosophy is that each and every one of us was born to FLOURISH, to live a life of purpose, abundance and joy.  

Life is too short to live on autopilot, too short to merely eke out an existence instead of living our authentic truth.  ‘Most of us live lives of quiet desperation’, Henry David Thoreau once said.  This is not the way life was meant to be lived!  It’s my mission to inspire and empower you to FLOURISH and be all you were destined to be!

Cher Bloom

Cher Bloom


Having worked in the corporate sector for many, many, MANY years in the world of systems and processes, my ‘some day’ dream was to start my own online business to share my passion for personal growth but that some day never came as I was firmly stuck on the hamster wheel of life.

I slowly started to unravel as the crushing daily grind battered me incessantly and after a few years of trying to keep my head above water, I unsurprisingly completely burnt out.  Leaving or even taking time off from my job wasn’t an option when I had bills to pay so I gritted my teeth and soldiered on.  The constant stress took its toll on me and I fell ill.  As I lay in bed for weeks, I contemplated my life and how little I had actually ‘lived’ – after all, wasn’t that the whole purpose of life to live?

It was then that I realised that life is too short to put off your dreams for ‘some day’.  I knew that some day would never come and that my dreams would most likely be buried with me at the end of my miserable hamster-on-a-treadmill life.  Some day had to be today!

Cue the birth of BLOOM.  As soon as I was well enough to do so, I made it my mission to start working on my dream.  I had learned a lot about how to apply systems and processes to make a business grow and thrive and I often wondered why we couldn’t, in a similar way, use systems ourselves so that WE could thrive and flourish?  I started to create my own bespoke system to find my way out of the relentless daily grind into the life I truly wanted to live and began my journey towards it.  I knew there were lots of people out there like me that WANTED more out of their lives but just didn’t know how to get there.  Now I share my simple system with you to help you on your own journey towards flourishing, whatever that looks like for you!

Get a sneak peak of how this system can help you achieve your dreams and goals by grabbing your FREE workbook below.  Make YOUR ‘some day’ today!